A Case Study on miingl and 1 Million Cups Salt Lake City



In today’s rapidly evolving digital landscape, the need for hybrid events that seamlessly integrate both physical and digital experiences is more crucial than ever. We at miingl have partnered with 1 Million Cups Salt Lake City to create a groundbreaking hybrid event that leverages cutting-edge technology and innovative solutions. This case study outlines how we accomplished this feat, utilizing miingl’s unique Click-to-Cluster™ and Call-to-Stage™ technologies, along with a plug-and-play hardware setup.



  • To create a seamless hybrid event experience
  • To enable digital participants to interact effortlessly with physical presenters and one another
  • To broadcast the event across multiple social media platforms
  • To use commercially available and easy-to-use products
  • To minimize the cost of equipment investments
  • To work with pre-existing equipment


Hardware Setup


Video Capture

Audio Capture

  • Microphone: Connected to broadcasting computer to capture sound from both the physical audience and the presenter’s sound.
  • (Pre-existing) PRORECK Freedom 15 Microphone and Speaker Combo
    • Wireless Mic and Speaker Combo: Used by the presenter.
    • Second Wireless Microphone: Captures questions from the physical audience.

Audio Output

  • BOGASING M5 Portable Speaker: Connected to the broadcasting laptop for digital participants to interact with the physical presenter. Must be connected via Aux cable in headphone jack.
    • !!! WARNING !!! Bluetooth speakers will echo, The Speaker must be directly wired to the Broadcasting Laptop


Display and Broadcasting


  • (Pre-existing) Epson Projector with Roku: Displays the miingl Chrome browser session in the physical space.
  • Two Instances of OBS Studios: One for creating a virtual camera in miingl and the other for live streaming the event on social media platforms via restream.io.


Software Setup



  • Create miingl event: scheduled in advance, shared to social media, and invites sent via miingl’s event invite function.
  • Click-to-Cluster: Allows digital participants to connect and network.
  • Call to Stage: Enables digital participants to directly interact with the physical presenter.


OBS Studios

  • First Instance: Creates a virtual camera for miingl, sharing both the presenter’s screen and webcam. Note: Flip the images horizontally as miingl inverts them.
  • Second Instance: Captures the Chrome browser window hosting the miingl session and broadcasts it live on Twitter, YouTube, Facebook, and LinkedIn via restream.io.


Execution Steps


  1. Preparation: Test all hardware components and ensure they are fully functional.
  2. Software Setup: Configure miingl and OBS Studios as per the requirements.
  3. Sound Check: Test and adjust sound filters and volume levels in OBS. Pay close attention to the streaming instance and run a test livestream to hear audio.
  4. Dry Run: Conduct a mock session to ensure everything runs smoothly. If you would like to hire an expert to help you run this Dry Run contact Jake Strack.
  5. Event Execution: Execute the event while managing raised hands and adjusting camera sizes and presenter screens for optimal viewing.
  6. Post-Event Analysis: Review the event’s success metrics and gather feedback for future improvements.



This case study demonstrates the immense potential of hybrid events when executed with the right technology and planning. miingl’s unique features, combined with a plug-and-play hardware setup, provided an unparalleled event experience for both physical and digital participants. The future of events is hybrid, and with miingl, that future is now.

For those looking to recreate this setup, this case study serves as a comprehensive guide to executing a flawless hybrid event. For further assistance feel free to contact Jake Strack.